So you're going to your first email conference

So you’re going to your first conference

comments 12

Last week I attended my first work related conference, at the fairly ripe age of 30. After working from home, remotely for a year, I was a little bit worried if I could hack it. Not only was I attending, but I’d be speaking on a panel, with three other email marketers.

The nerves set in pretty quickly. In fact they actually set in way before I knew I was going. When I was asked if I’d like to speak and I foolishly said yes. I began thinking if I should backtrack on my decision.

Well, I didn’t. A fact made obvious by the fact that I’ve already said I attended said conference. And I spoke. A few words. And it was all okay. You could even say I learnt a few things about myself and this conference going malarkey.

1. Introduce yourself

While this was my first conference, a few of the attendees had already been to this very same conference the previous year. So some were well acquainted. However I was not. So it was even more important for me to introduce myself to all the lovely people there. Sure it felt a bit awkward at first, but you do get into the swing of things. Begin striking up conversations on topics you share with other people. It’s as easy as saying, “Hi, I’m Jaina.”. Except, using your own name.

2. Say yes

A big part of this conference is networking and getting to know other people in the email marketing industry. As such, the social aspect of it is just as important as the conference aspect. So say yes. On the first night, after the cocktail reception was dying down, there was a call for dinner – if anyone wanted to head out to get a bite to eat. While the recluse in me wanted nothing more than to retreat to my room where I could watch an episode of something or another and get an early night, I pushed the recluse away. Said yes and had a fantastic night. Opportunities are there – don’t kick them away.

Email Conference

Saying yes ended up in me having a shot of Medronho from this guy. As a lifelong Portugal visitor, I knew not to mess with medronho. Didn’t stop me from saying yes to a shot of it.

3. Dress the part

This is a point of contention between A and I. I don’t think I’m all that good at putting outfits together for myself. And I can feel overdressed very easily. BUT saying that, I’m glad I went to that little bit of extra effort in my outfits (all of which were planned a couple of weeks ahead of schedule, because I’m a bit weird like that). During the day, but more importantly in the evening. Wearing something that looked great on me gave me that confidence boost I needed.

4. Nerves are okay

During the conference I felt very much like the tiniest person in the room. Okay, I am a small person. But this is figuratively. I work for a tiny little company in London that no one has heard of. And I’m faced with managers and directors and CEOs of all sorts of companies I have heard of. I was intimidated. Which in turn led me to become pretty damn nervous. Second guessing why I was there. Second guessing my experience and knowledge. I figured these nerves were there just because I cared about that environment I’d plonked myself in. I just had to remember not to let those nerves get the better of me.

Media Post Email Insider Summit

It’s me on stage! Photo courtesy of Ernst Muller

5. Network, network, network

So, much of the conference is about networking with your peers. But you have to remember to do that after the conference too. Don’t let it be a one time thing. I’ve learnt a lot of valuable things from the conference from all sorts of people and I am making every effort to stay in touch with them. While I did have some snazzy business cards made up for myself for the conference, it feels like LinkedIn has taken place of that.

How did my panel go? Well! I think. Walking up on to the stage and addressing a room full of people who are leaders in the area of email marketing felt a bit intimidating. But having three other great email marketers on stage with me did make it a lot easier. Would I do it again? Given the opportunity, yes.

Have to give a massive shout out to Jordie for inviting me along. I wouldn’t have gone had it not been for him!


  1. Lovely post, Jaina, glad you had a good time. I went through this last year and share many of your thoughts. Impressive that you went through this AND spoke! Kudos!

    • Cheers Ted! Figure, if you’re going to jump in the deep end, it may as well be ridiculously deep, right? πŸ˜€

  2. Congrats Jaina! I was so looking forward to hearing about your experiences. It’s really good to know that at such a young age, you’re an expert in your field! I’m so happy you pushed yourself further and gave it a go. Hopefully, this will pay dividends!

    • Thank you Humaira πŸ™‚ It’s funny, I don’t really think of myself as an expert in the field – I think I still have so much to learn, but it’s good to know I haven’t peaked yet!

  3. I’m so glad you had a great time! I remember my first few conferences feeling out of place as well. But like you said, say yes to meals and outside-conference activities because that’s where you really get to know people. I also try to remember that I’m not the only one uncomfortable in social settings (we are all engineers) and that it takes up to build up rapport with anyone. I’ve been going to the same conference for many years and finally feel comfortable and productive.

    • It’s comforting to know that you’re not the only person who feels a certain way in certain social situations. Though … we’re all human, and of course we all share some of the same insecurities – why do we always think we’re alone!

  4. Some good advice. I’m not someone who really enjoys these type of things but these are some I could try out πŸ™‚

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.